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Digital Map Products Partners with DataQuick® to Deliver Aerial Mapping Tools for Title Companies

February 17, 2005
By: Richard Lin

New SkyFarmTM Visual Mapping Software Provides Productivity Enhancement for Title Customer Service Representatives

COSTA MESA, Calif., February 17, 2005 – Digital Map Products (DMP), a developer of high-performance Internet-hosted mapping applications, today announced it has teamed with DataQuick® Information Systems to provide a new aerial mapping tool designed exclusively for title companies that provide marketing services to the real estate and mortgage industries. DataQuick, a subsidiary of MacDonald Dettwiler and a premier provider of real estate information solutions, has incorporated DMP’s powerful CityGIS5 mapping platform to develop and deliver an extension to its popular PropertyPro® CD product.

The new service, named SkyFarmTM, gives DataQuick’s title customers significant productivity gains in delivering marketing (“farming”) services to their real estate and mortgage customers. SkyFarm enables title company customer service professionals the ability to use aerial images and maps to select target properties and identify ownership information. It is a perfect complement to DataQuick’s PropertyPro CD product, which then takes the list of selected properties and incorporates them into an accurate and appropriate farm.

SkyFarm was developed using the core technology of DMP’s CityGIS5 software solution which provides an easy-to-use application that merges multiple layers of data including aerial imagery, maps, parcel boundaries, and property record data. Customized for DataQuick, DMP’s CityGIS5 was branded as SkyFarm to provide clear, aerial images overlaid with interactive parcel map boundaries. SkyFarm enables title companies to save hours of valuable time processing requests from Realtors who need real estate data for farming or research purposes.

“We expect aerial mapping tools to become an industry standard within the real estate community in the near future,” said Tiffany Gamache, Director of DataQuick’s Title Services Division. “DMP delivers a state-of-the-art technology platform that allowed us to enter the market quickly with a stable and proven product base and provided us with the ability to add our brand. DataQuick’s customers gain a leading edge over their competitors by using SkyFarm.”

By integrating aerial images and spatial functionality using DMP’s Web-hosted technology, DataQuick customers can instantly identify parcels in six Southern California counties using an address, owner name, parcel number, or street intersection. Using the SkyFarm map, title company staff can deliver farms to residential real estate agents that are more accurate and more relevant than with any previous tabular data-only tools.

“DataQuick is a true leader in providing high-quality data and information technology services to the real estate market, and we are pleased that they were able to leverage our technology to build the SkyFarm solution,” said Rich Lull, Vice President of Corporate Development for Digital Map Products. “The real estate market is a strategic focus for DMP, and we are committed to the practical deployment of innovative mapping applications for this industry.”


About DataQuick
DataQuick is a provider of U.S. property information, combining timely, in-depth national real estate data with more than 20 years of product leadership, technological innovation, and quality. DataQuick was the first company in its field to offer real property data online and to align with third-party vendors to increase geographic and value-added scope. DataQuick draws information from a real property repository containing data on close to 80 million properties across the nation. Key clients include Realtors®, title insurers, mortgage lenders, investigators, appraisers, and insurance providers.

About MacDonald, Dettwiler and Associates Ltd. (MDA)
MDA (TSX: MDA) provides businesses and governments around the world with essential information solutions used for decision making. Operating from offices across Canada, the U.S. and the U.K., MDA is active in data collection, information extraction, and information distribution.

About Digital Map Products
Headquartered in Costa Mesa, California, Digital Map Products (DMP) is a privately held company founded in 1996 to provide map enabled software applications and next generation geographic information systems (GIS) to a wide variety of industries including government, building, land development, real estate, public works, and utilities. DMP is servicing these markets by combining the power of GIS technology with the accessibility and convenience of Internet access to create finished product solutions. DMP’s products are built on the DigitalMapCentral platform, a flexible high-performance mapping application development platform in a hosted environment. DMP’s solution results in minimal overhead, rapid deployment, ease-of-use, and high performance. More information about DMP can be found at

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