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How to Create an Opportunity Zones Map That Works For You

July 30, 2019
Commercial Real Estate
By: Jason Holte

Using LandVision™ to create a searchable opportunity zones map is the first step to finding the perfect properties in these zones.

While initial evidence suggests that investors and real estate developers have been slow to act on opportunity zones, new guidance for opportunity zone funds was released in April that the government expects to kick-start development in these communities. For brokers, this means that the time to develop a game plan for finding and presenting properties in any opportunity zones within their territories is now. Luckily, our map-based real estate application, LandVision, makes it easy to identify opportunity zones within your market and find the properties your clients will want to acquire within these zones. Here’s how easy it is to create an opportunity zones map in LandVision.

Multifamily Housing | How to create an opportunity zones map

How to Create an Opportunity Zones Map in LandVision

To create an opportunity zones map in LandVision, simply log in, open the layers panel, and toggle the “Qualified Opportunity Zones” layer on.

We’re serious – it’s that easy. Whew! Blog post over!

Opportunity zones map in LandVision

Kidding, of course. While it only takes two clicks to instantly visualize opportunity zones in LandVision, you need more than just a pretty picture to be able to gain actionable insights on your market. In the next few sections, we’ll explore some of the tools at your disposal in LandVision that are designed to streamline your research and analysis workflows so that you can find the ideal properties for your clients – inside and outside of opportunity zones – in minutes.

Get Market Alerts For Your Territory

LandVision has several powerful features that help commercial real estate brokers stay up-to-date on transactions and identify comps, but one that can be particularly useful when drilling down to specific submarkets is the market alerts workflow. Once you’ve generated your opportunity zones map, you can select any specific opportunity zones where you would like to focus (or all of the zones in your territory, if you’d prefer) and designate them as your markets. 

Market Alerts in LandVision

Each Friday night, LandVision will collect all of the transactions within your markets, so first thing Monday morning when you get back to the office, you’ll have a report on every property that has changed hands during the report window. This allows you to keep updated in near real-time on the actual activity taking place within the opportunity zones in your territory, and you can even determine whether individual opportunity zones are more active than others. You can also export these reports to share information with your clients on, for example, what their competitors are buying and selling or what property types are hotter than others within the market.

Search Within Your Opportunity Zones Map

Speaking of property types, once you’ve generated your opportunity zones map in LandVision, you can search within just these zones for properties that meet even the most narrow criteria. As an example, we ran a search for multifamily properties located in all of the opportunity zones in Orange County, California. This broad search returned over 1,100 results, but by refining our search to include only 20-40 unit properties, we were able to quickly identify a much more manageable set of 30 properties. 

Property search results in LandVision

Adding these properties to a list, we can start to compare properties by the number of units, year built, date and value of last transfer, and we can also identify the property owners. We can select any of the properties that we’d like to review in greater detail, eliminate any that we don’t want to analyze, and export the list for a mail merge. We can also generate address labels for personalized mailers or pull our list into Excel to import into a CRM. Because we can do all of this within a single application, this saves the time of jumping between several different resources to get to the information that we need.

Generate Reports For Your Target Properties

After using your opportunity zones map to create a target list of properties, with a single click we can begin to do a deeper dive on any that are of particular interest. LandVision ties over 300 property and tax attributes to parcel boundaries, which means that you can quickly review opportunities based on criteria such as land use, zoning, lot size, building characteristics, assessed value, and much more right through the location information panel. 

Generating a site profile report in LandVision

To review a project with your colleagues or present a potential opportunity to your client, you can go a step further and generate a site profile report. Selecting this report will give you the ability to add context to a property with the help of aerial imagery, hazard overlays, transaction history, and detailed demographic information for the area within a specific distance or drive time around your target property. If you don’t need any of that information, you can easily toggle on or off the data points that are included in your report. This gives you the ability to quickly and professionally present the most important results of your property research without the need to copy and paste information from several sources. Creating all of your reports in LandVision also helps give you an “apples to apples” comparison between properties in the same region, or even in multiple markets.

Create Map Exhibits To Spotlight Properties and Areas

One final thing that we’ll touch on for today is the ability to create map exhibits to showcase properties. Whether you need to supplement your marketing materials for an active listing or just want to highlight a property or area at a glance, you can easily export your map view in LandVision as an image file or as a presentation-ready PDF with your company logo attached. Using the “advanced print” option will even allow you to add a legend to explain any layers that may be visible, such as your opportunity zones map. Having these resources at your disposal gives you the ability to position yourself as a local market expert for your territory.

Exporting an image in LandVision

Learn More

If opportunity zones are your game and you’re ready to join the over 20,000 real estate professionals that rely on the DMP Location Intelligence Platform, request a free demo to see LandVision in action in your local market! If you’re already working in LandVision and would like a more in-depth walkthrough of any of these workflows, then contact us today.

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