How the DMP Platform Helps Hayes Commercial Group Find Profitable OpportunitiesJune 17, 2019Commercial Real Estate, Success StoryBy: Jason HolteShare: TwitterFacebookLinkedInEmailLandVision™ streamlines property research and owner outreach for brokers at Hayes Commercial Group.Hayes Commercial Group is a Santa Barbara, CA-based commercial real estate brokerage. The company is committed to using data-driven solutions to provide their clients with accurate, insightful market analysis. We spoke to Broker Associate Rob Adams, CCIM, to learn how the company uses our map-based real estate application, LandVision to deliver results.LandVision is Hayes Commercial Group’s One-Stop Solution for Property ResearchPrior to using LandVision, Hayes Commercial Group would gather property data from multiple different sources. This was a time-consuming process that often resulted in outdated or inaccurate information. Because LandVision delivers complete, consistently updated property data in one application, brokers at Hayes Commercial Group save a considerable amount of time when researching new opportunities. Additionally, Adams and his team can quickly gather information from anywhere, even out in the field, by using the LandVision mobile application.“LandVision saves me considerable time by efficiently packaging several steps that I used to go through to find the same information,” Adams explains. “In the past, I’d have to look up ownership on a parcel, go to the title company, and then use Google Maps to look at the properties on a map. Now I can do all of that in LandVision.”LandVision Turns Cold Calls Into Warm CallsBrokers at Hayes Commercial Group use LandVision to access ownership information alongside parcel data, including last market sale date and last transfer date. The ability to view robust property data on a digital map helps reveal new market opportunities for the company.“The transfer date is important because it could denote a change within ownership, and this could be a clue to a new opportunity,” says Adams. “The owner portfolio is invaluable for us because we are able to learn what else a person or entity owns. Cold calls are much more effective when I can speak intelligently about an owner’s portfolio.”LandVision Delivers Immediate Results for Hayes Commercial GroupAdams evaluated other applications similar to LandVision, but LandVision’s depth of functionality and ease of use set it apart from the rest. Brokers at Hayes Commercial Group were able to start seeing results and building their market knowledge immediately after onboarding LandVision.“When I was looking for a solution to help me, I didn’t find another tool that packaged together so many steps into such an easy, powerful solution,” Adams says. “As soon as we made the decision to use it, people on our team were up and running right away.”Learn MoreWe are proud to be an affinity program provider for CCIM Institute. If you’re a CCIM member interested in learning how you can benefit from LandVision, including a discount on subscription, visit your CCIM member portal. You can also request a free LandVision demo today!