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How To Ace Golf Course Site Selection With LandVision

July 17, 2019
Commercial Real Estate
By: Jason Holte

As the world’s best golfers prepare to tee off at The Open Championship, let’s take a look at the sites of this year’s three other majors and a few golf course real estate insights from LandVision™.

The Open Championship, golf’s final major of the year, is set to begin this Thursday in Northern Ireland. Much to the delight of our supervisors, the tournament’s early start times mean that those of us watching to see if Tiger Woods can add another major to his legendary resume will have an update well before the start of our workdays. This, of course, is good news for our productivity in the latter half of this week.

Royal Portrush Golf Club

Each year, the courses that host the majors place a spotlight on some of the world’s most breathtaking golf course real estate. This year has been no exception, with stops in Upstate New York and Monterey Bay following the sport’s annual pilgrimage to Augusta National. Having had the chance to walk these landmark courses alongside the best golfers in the world from the comfort of our couches, we thought it would be fun to learn a little more about them using our map-based real estate application, LandVision. And for when the round is over and it’s time to get down to business, we’ll also look at how location technology and data can help your retail clients find optimal locations near the points of interest that matter most to their businesses.

2019 Major Championship Golf Course Real Estate Facts

The Masters: Augusta National Golf Club

Augusta National Golf Club | How To Ace Golf Course Site Selection With LandVision

Augusta National Golf Club sits on a single 352-acre parcel of land in Augusta, Georgia. Perhaps the most famous golf course in the United States, construction began in 1931 and the very first Masters was held in 1934 according to the official Augusta website. One of the most interesting tidbits we were able to learn about this golf course real estate using LandVision relates to its total value. The land itself is valued at just north of $6.3 million, but including improvements, the property’s total assessed value is just below par for the course at $71.2 million. We’re just betting that the actual sale price would be a bit higher than that if the course were ever listed!

PGA Championship: Bethpage Black Golf Course

Bethpage State Park in LandVision

Opened in 1936, Bethpage Black is one of five golf courses at Bethpage State Park in New York. Including this year’s PGA Championship, the famed Bethpage Black has hosted three majors in its history. In LandVision, we can see that the state park’s five courses are spread across a seven-parcel assemblage of land that totals to 1,282 acres, meaning the average size of each course is 256.5 acres. Needless to say, you’d better bring your walking shoes if you’d like to play all five courses in one trip!

U.S. Open: Pebble Beach Golf Links

Pebble Beach Golf Links | How To Ace Golf Course Site Selection With LandVision

For many (including this writer), Pebble Beach is considered the most scenic golf course in the United States, if not the world. Cut directly into the California coastline, Pebble Beach Golf Links opened in 1919 and has hosted 19 major championship events. In analyzing this magnificent piece of golf course real estate, one thing that really stood out was the number of additional properties held by the owners of Pebble Beach Golf Links. An owner portfolio search in LandVision revealed that the Pebble Beach Company owns a total of 244 properties in the area!

How You Can Find Golf Course Real Estate in LandVision

It’s easy enough to find the most famous golf courses in the country in LandVision, but our application gives you more ways to find the properties that matter most to your business than a simple address search. For example, if you’re interested in finding properties near certain types of businesses (such as golf courses), you can use a point of interest search to locate all of the golf courses within your territory. To do this, you can search for businesses with “golf course” in their official name, or for more accuracy, you can use a NAICS code (for golf courses, the NAICS code is 713910) to perform your search. This will display all of the golf course real estate within your map view, whether a business calls itself a “golf course,” “country club,” or any other variant.

Retail Properties Near Pelican Hill | How To Ace Golf Course Site Selection With LandVision

Once your results have been visualized, you can add them to a list for further analysis if the courses themselves are your targets. If you’re more interested in the properties around golf courses, you can also use your search results as the basis for a more in-depth search of the surrounding area. Say, for example, you have a retail client that is looking to open pro shops within a specific distance of a nearby golf course. Any point of interest, parcel, or map layer displayed on your map in LandVision can be used as a boundary for a more refined search. Using your results list, you can choose the distance from your target golf courses that you would like to search, input your criteria (i.e. retail properties of a certain size), and the properties matching your parameters will be highlighted on your map. 

From here, you can review additional property characteristics, add map layers such as demographics, opportunity zones, or hazard information to further understand the surrounding area, generate detailed property reports, identify property owners, and analyze their portfolios for a deeper understanding of their holdings. Best of all, this can all be done within a single application, saving commercial real estate professionals significant time in the up-front research and due diligence phases of their everyday workflows. In a matter of minutes, you can be well on your way to presenting your findings to your client and taking the next step on potential opportunities.

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